Today Nissan India launched the fashion edition of Nissan Micra inspired by the leading fashion brand United Colors of Benetton. The Nissan Micra Fashion is now stylish and filled with a subtle array of colors. The Nissan Micra Fashion was revealed by Bollywood actress Dia Mirza at United Colors of Benetton store in Ambience Mall, Gurugram. This new variant of Nissan Micra decorated with exterior and interior styling elements. It combines Benetton’s Italian fashion sensibilities and global taste of interiors.
Mr. Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said, “We are excited to offer our customers a new, stylish choice for the festive season. Nissan Micra Fashion Edition brings a sophisticated interior ambience with a host of new features and inspiration infused from Benetton’s rich heritage of Italian style and global research. The car combines high style and great performance thanks to the CVT automatic transmission for an engaging and comfortable driving experience.”
Mr. Sundeep Chugh, CEO & MD, Benetton India Pvt. Ltd, said “We are honored to serve as a fashion inspiration for Nissan’s latest automotive innovation, with our long standing Italian legacy of design, innovation and sustainability. Moreover, as a brand we are strongly committed to women empowerment and their safety, through our social campaigns. Nissan’s latest edition of Micra is engineered with an automatic transmission and NissanConnect, which has over 50 safety and security features. The offering therefore truly appeals to the youth and women of today, and bears strong synergies with Benetton’s social commitments and design aesthetics.”
Colors, innovation and sustainability of Benetton inspired Nissan to include the characterstics in Nissan Micra fashion edition. Nissan India’s integrated information and communication platform NissanConnect is integrated in the car which provides an enhanced driving experience through the user’s smartphone.
The Micra Fashion limited edition will be available during the festive season at INR 6.09 lakhs (ex-showroom, Delhi) across all Nissan dealerships in India.
The Micra Fashion limited edition comes with Bold designer stripes on the exterior door mirrors, Designer body graphics with Micra decal and Black wheel covers with orange inserts.
Interior of new Micra Fashion limited edition is decorated with Orange interior with Piano Black finishes, Designer floor mats to match the interior design touches, European black-colored seats with orange stitching and Designer headrest covers with Benetton signature.
The Micra Fashion limited edition is powered by a 1.2L petrol engine mated with CVT automatic transmission. It also comes with 6.2 touchscreen audiovisual navigation through phone mirroring and NissanConnect connectivity.
By the unique marketing association between Nissan and United Colors of Benetton first 500 customers of the Nissan Micra Fashion limited edition will receive a hamper with exclusive Benetton personal accessories such as belts and designer wallets for both men and women.
This new edition comes with the built-in NissanConnect platform with a three-year free service package. It was launched by Nissan India in August 2017 which includes navigation and safety applications along with connectivity services.
The Nissan Micra’s fuel economy for the CVT automatic variant is 19.34 kmpl under ARAI test conditions. Owners can also avail of the 5-year extended warranty package.