Maxxis India, a sub-company of Maxxis Group announced a tie-up with a Delhi-based motorcycle rental and tour-adventure company, Lets Ryde. Lets Ryde also organizes theme based customized biking expedition for riders across India and overseas. The tie-up of companies happen for a unique initiative – Women in Front – Riders Training Academy, for Wo/men, by Women at the ongoing Riders’ Music Festival that celebrates the spirit of bikes and music.
Commenting on this initiative, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said, “Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”
The training program will be lead by Shahnawaz Karim, India’s only International Instructors Academy who has trained over 100+ riders from BMW Motorrad, Triumph, Royal Enfield, Kawasaki, Bajaj, KTM across India and Jaswinder Kaur, the associate trainer who is a solo and group rider.
Mr. Amit & Mr. Kuldeep, Co-founders, Lets Ryde said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion for riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”
During the 4-day workshop, the registered women will go through training with a combination of theory and bike control briefings and track practice. The women will also learn the process of changing tyres, changing oil techniques, filter and steps to be taken in an emergency situation. The company also announced that it will fully sponsor the Leh Ladakh expedition for the top performers of each batch, post evaluation by the trainers.
Registrations for the program have already begun and training for the first batch will start from January. Maxxis and Lets Ryde will have a prominent presence at the ongoing Riders Music Festival at JLN Stadium, New Delhi and will offer discounts and add-ons for on-the-spot registrations. Visit Maxxis Tyres and/or Lets Ryde to take the plunge and begin your riding journey, today.