Hyundai enhances “Service Brand Image” in 2017, launches innovative campaigns to delight customers

Pavitra Shankhdhar December 28, 2017 Leave a Comment News
Hyundai Service Brand Image

Hyundai Motor India Ltd. (HMIL), launched a series of service initiatives in 2017 to enhance Service Brand Image. Hyundai achieve Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017 accumulating 923 points. This is the highest number achieved by any manufacturer.

Commenting on the Service initiatives in 2017, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “Hyundai is a Caring, Responsible and Customer Centric brand, committed to the highest quality of customer service at every touch point. Through the unique campaigns in 2017 we further strengthened our commitment of not only making the highest quality cars but also best in after sales services for the customers. We will continue the momentum in coming year and delight our customers with best services.”

To ensure best quality services company launched Perfect 10 campaign focused on customer delight through efficient processes – “Fix it Right First Time”. The routine Free Car Care Clinic organized to ensure long term customer association with the brand and the unique service package ‘Hyundai Customer Care Program (HCCP)’ was launched at Mega Before Service TM Camp. The Mega Before Service TM Camp organised at 616 locations was attended by over 17,791 happy customers.

Hyundai launched a digital campaign ‘Jal Bacha Ke Chal’ in which company opt for dry wash and save approximately 120 liters of water per car. During Safe Move Campaign Hyundai observed road safety week across Pan India Service Networks with an effort to outreach 7 Million Hyundai owners.


Campaign Milestone
Perfect 10 Customer Delight with Perfect 10 Rating resulting Number 1 in JD Power 2017 India Customer Service Index (Mass Market) study
Mega Before Service camp 616 locations attended by 17,791 customers; Launch of Hyundai Customer Care Program
Free Car care Clinic Across the vast network of 1300 Service Outlets across 740 cities in India
INQC / Training Centre Inauguration of Hyundai’s 5th Quality Centers Worldwide to focus on Zero Defect Vehicles and trained manpower
Workshop Referral Touching 4000+ Retails through Workshop Referral in Sep’17 & Oct’17
Save Water Campaign Jal Bacha Ke Chal’ campaign, digitally amplified with our Corporate Brand Ambassador Mr. Shahrukh Khan, on world environment day.
Safe Move campaign Road safety week across Pan India Service Networks to engage with 7 Million customers

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Pavitra Shankhdhar

Pavitra is a tech writer, passionate about gadgets and cars. He is the brain behind the Wheelyard. His dream is drive supercars.


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