Hyundai Motor India Ltd. released Road Safety film in association with Ministry of Road Transport and Highways. The aim of this film is to make people aware about the traffic rules and creating a positive change in the society. The Hyundai took an road safety initiative #BeTheBetterGuy in 2016 to draw attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal. This film marks phase II of #BeTheBetterGuy initiative.
Commenting on the initiative, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers.”
Phase II of ‘Safe Move – Road safety’ campaign will continue till end of 2017. The initiative also has an offline road safety activity in association with Ministry of Road Transport and Highways (MORTH) at 150 Schools in 15 cities and 14 Malls in 6 cities. The campaign will also be promoted in prominent Cinema halls in top 20 cities.
Supported by Ministry of Road Transport and Highways, Safe Move – Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan promoting road safety practices.
Phase I Campaign of Road Safety #BeTheBetterGuy in 2016 was a big success clocking over 3.84 Million Views. It also won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the School Contact Program and Resident Contact Program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India.
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