Mahindra Electric recently launched a Virtual Reality (VR) based drive experience for its smart and connected all electric vehicle, the e2oPlus.

We can feel the experience enabled through VR headsets, highlights the technical features and focuses on the key attributes of the e2oPlus. This is an innovative initiative to communicate all the technologically advanced features packed into the e2oPlus through an immersive experience of the vehicle, at selected Mahindra dealerships. The aim of this campaign to give an advanced test drive experience of EVs. The campaign aims to expand the base of people who can experience electric mobility first hand through VR will be helpful for faster adoption of EVs.

According to Mahesh Babu, CEO Mahindra Electric, “As the pioneers of integrated and electric mobility solutions in India, it has always been our endeavour to make electric vehicles more accessible across geographies and segments. We believe that new ways of leveraging technology and digital mediums to reach out to our customers is already making waves and will transform the market. The launch of this Virtual Reality based drive experience for the e2oPlus, is an important step for us on this journey. We are looking at this as an opportunity to deliver the electric mobility experience to a much wider audience while staying true to the technologically advanced nature of the product. Going forward, we intend to enhance this program even further, making it more immersive and experiential.”

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