MG Motor has revealed features on the new MG Astor SUV which will compete against the Hyundai Creta and Kia Seltos. The MG Astor will automatically become the company’s cheapest offering in India. MG Motor shared all the AI-based features that will be available in the car. MG Motor India unveiled the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology, to be featured in their upcoming mid-size SUV – Astor.

MG is working on Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. MG Astor SUV is the first car to get a personal AI assistant in the company’s global portfolio. ‘Star Design’ which is a known American firm, designed the personal AI assistant of car.

The personal assistant will behave like a human. It will show emotions & voices like humans and provide detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.

Speaking about India’s first personal AI assistant and the first-in-segment Autonomous Level 2 car Astor, Mr. Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customers only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.”

The Level 2 MG Astor is equipped with mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Intelligent Headlamp Control (IHC), Adaptive Cruise Control, Automatic Emergency Braking, Lane Keeping Assist, Forward Collision Warning, Lane Departure Warning, Lane Departure Prevention, Rear Drive Assist (RDA), and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.