Today TVS Motor Company announced the launch of super-premium flagship TVS Apache RR 310. TVS Apache RR 310 launched at price of Rs. 2.05 lakh (ex-showroom). With the launch of Apache RR 310 TVS Motor Company has entered into the super- premium segment.

The Apache RR 310 uses a unique reverse inclined DOHC (double overhead cam) engine with LCOC (liquid-cooled oil coolant) technology. This technology provides a compact layout for an ideal power-to-weight ratio and better mass centralization.

Unveiling the new TVS Apache RR 310 at the launch, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”

Speaking at the launch, Mr. KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said, “Today is a proud moment for us at TVS Motor Company. Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand – Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”

Apache RR 310 is powered by a 312cc, single-cylinder, 4-stroke, 4-valve, liquid-cooled engine which generates max power of 33.5 bhp at 9700 rpm and a peak torque of 27.3 Nm at 7700 rpm. The engine is mated with a 6-speed slick gear box. The motorcycle claims of a top speed of 160 kmph, and it can achieve speed from 0-to-60 kmph in just 2.9 seconds. For higher dynamic stiffness and better control and handling, bike is loaded with the steel trellis frame uses a split chassis design.

The TVS Apache RR 310 comes with a race-inspired vertical speedo-cum-tachometer with 18 racing tell-tale diagnostics. The TVS Apache RR 310 is equipped with a bi-LED twin projector head lamps for maximum reach and visibility. It is also equipped with Michelin Street Sport tyres, and is the first sub-500cc motorcycle to use these.

Bookings for the new Apache RR 310 will start by the end of December, while deliveries are set to begin early next year.