Maxxis India, a sub-company of Maxxis Group today announced a collaboration with Honda Motorcycle and Scooters India Limited in a ‘unique retail partnership’. Under this partnership, co-branded Maxxis tyres will now be available for sale at HMSI and Maxxis dealerships.
Commenting on the development, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high-quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”
While announcing the partnership company says, In the first phase of this association, co-branded M6000 tyres (90/100-10) will be available at selected HMSI and Maxxis dealerships across India. Company plans to increase this further in the next phases. M6000 is an OE fitment to Honda Activa, this tyre is designed to provide extra strength and safety to the vehicles.
Maxxis India conducted training sessions in 20 cities across India to equip the dealers with knowledge regarding products and services.
Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle. The company recently achieved its target of selling 1 million tyres to their OEM partners.